Would a White Label Partnership Suit Your Needs?
When we talk about white labelling in outsourcing or offshoring, it simply means:
“One firm does the actual work in the background, but it is delivered under another firm’s name and brand.”
Think of it like a chef preparing a meal in the kitchen while the restaurant serves it under their own name. The diner enjoys the food knowing it carries the restaurant’s standards, even though the preparation was done by the chef in the background.
How It Works
A firm partners with an offshore support team (like Asaya Partners) to handle tasks such as bookkeeping, FP&A, tax returns, or management reporting.
The work is completed to the firm’s standards and presented under their logo and style.
The end client only interacts with the firm, not the offshore support partner, creating a smooth, “in-house” feel.
Example in Accounting
Imagine a CA firm in the UK telling its clients, “We’ll take care of your bookkeeping.” To deliver on this promise, the firm partners with Asaya Partners’ offshore team, who prepare the books to the firm’s standards. The client experiences consistent quality under the CA firm’s brand, supported by the expertise of the offshore partner working in the background.
Why Firms Choose White Labelling
Stay in Control of Your Brand - Clients always see your name, not your partner’s.
Grow Without Hiring - Add more capacity without the cost and effort of building a bigger in-house team.
Tap into Expertise - Access skills in bookkeeping, reporting, tax, and FP&A without training your own staff.
Smooth Client Experience - Everything looks and feels like it came from you.
Save Costs - Reduce overheads compared to hiring full-time employees.
Things to Watch Out For
Quality Checks - You’ll need strong processes to make sure the outsourced work matches your standards.
Data Security - Client data must be protected with strict confidentiality.
Provider Dependence - Your reputation relies on your partner’s reliability.
Why Work With Asaya Partners?
At Asaya, we support CA/CPA firms and Accounting Practices globally with outsourcing and offshore support including, white labelling arrangement. Our role is to be the engine room at the back, so you can stay focused on what matters most - your clients.
With us, you get:
A ready pool of finance-trained professionals
End-to-end support for accounting, tax, and compliance
Training systems that ensure ongoing quality
Cost-efficient solutions designed for professional firms
Flexible models that scale as you grow
In short: we work as an extension of your practice.
This article is co-authored by Arati Pai and Dohit Muranjan, Co-Founders of Asaya Partners.